Intoto X
Pivoting into the next-gen of retail merchandising
Strategic design
CVP design
UX/UI
Deep-dive available
2025
CLIENT
Design Intoto
INDUSTRY
Retail merchandise, QSR
ROLE
Principal consultant
PROJECT TYPE
CVP definition / SaaS design
Context
Over the last 5 years, Design Intoto (DIT) has expanded beyond marketing design and animation and has been scaling up a capability of developing bespoke tech solutions (widgets) for some of their biggest clients, with success.
DIT's leadership started to recognise how much reusable IP they had been accumulating and they started to explore the idea of combining existing (and future) code into a white-labelled platform.
ChallengeS
LIMITED SCALABILITY
Bespoke service model generated valuable reusable IP that wasn't being commercialised or scaled
Compliance issues
Enterprise-scale work getting blocked by clients' in-house IT risk and compliance teams
IN-HOUSE CAPABILITY GAP
Internal capability gaps limited DIT's ability to develop a unified CVP, strategic roadmap and platform UX
Opportunity
With limited in-house product experience, DIT needed a strategic design partner to guide their pivot. The opportunity was to define a clear CVP, guide a new product strategy and design a tangible platform vision that could be showcased to stakeholders and existing clients to secure buy-in for future development.
Outcomes
CVP, vision, platform experience
Created a prototype to serve as a visual guide for product development. This included a scalable UX architecture that unified all of DIT's IP into a single, cohesive platform.
Commercial enablement
The platform overview provided a shared story that helped elevate client discussions, building the confidence and credibility for DIT to be seen as a strategic partner who understands enterprise needs and requirements.
Deliverables
01 Existing IP audit and mapping
02 Market analysis and competitor segmentation
03 Strategic alignment between leadership
04 CVP exploration and selection
05 Existing UX audit and draft UX architecture
06 Prototype snapshot for demo experiences
07 Platform Overview and Document Repository
Project overviews are intended to provide a snapshot of the work. Deep dives covering process, trade-offs and decision-making are available but require a bit more discretion. If you’re interested in seeing more, let’s set up a call and go through the detail together.
0499 384 622 / design@paulhajj.com
Back to top ↑