PAUL HAJJ
Principal product designer
0499 384 622 / design@paulhajj.com / linkedin/in/paul-hajj
Cut through the noise. Build what matters.
Sydney-based product designer embedded across strategy, research, and design delivery.
My work bridges the gap between a business's vision and what their product team can deliver. I stay close to the problem, close to the people building the solution, and have a bias toward progress over perfection.
11+ years working in corporate, government, and venture environments.
Recent projects
001 HEALTHDIRECT / CONTRACEPTION DECISION SUPPORT -->
Helping Australians make safe and science-backed decision
Cartology / Ads Manager SaaS
Digital transformation of Cartology’s 1bn retail media business
Design Intoto / IntotoX
Defining the next-gen of retail merchandising
Domain / Social Boost
Maximising exposure with high-propensity targeting and reporting
Project overviews are intended to provide a snapshot of the work. Deep dives covering process, trade-offs and decision-making are available but require a bit more discretion. If you’re interested in seeing more, let’s set up a call and go through the detail together.
0499 384 622 / design@paulhajj.com
About me -->
Designer profile
PRODUCT DESIGN
Mixed-method user research
Problem discovery and definition
Solution exploration and evaluation
Ideation, design and validationHigh-fidelity and interactive prototypesWorking within design systems and guidelines
Data-driven and evidence-based design
Build, Measure, Learn lifecycle
SERVICE & STRATEGIC DESIGN
Value proposition design and evolutionLarge scale design research programsMarket trend and competitive analysis
Product vision and roadmaps aligned to KPIs
Journey, service and ecosystem mapping
Agile and innovation design frameworks
Design and facilitate co-design workshopsLeadership and senior stakeholder management
Brands I’ve worked with
ENTERPRISE
Cartology
Domain
IAG
Yum! (KFC)
NRMA
CBA
STARTUP / AGENCY
V2.ai
Design Intoto
PaidRight
Travello
GOVERNMENT
Service NSW
DHS
NSW EC
Healthdirect
Dept. of Health
Experience
Product design and strategy
Independent consulting
2025 - present
Contract / Freelance
UX Lead
Healthdirect Australia
2025 - 2026
Contract
Principal consultant, design
V2 AI
2024 - 2025
Contract
Principal product designer
Domain
2023 - 2024
Full-time
Senior service designer
Domain
2021 - 2022
Contract
Lead designer, innovation
IAG
2020 - 2021
Full-time
Senior experience designer
IAG
2018 - 2019
Full-time
Experience designer
IAG
2016 - 2018
Full-time
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