Contraception Support Tool
Researching and designing a national digital health tool to help Australians make science-backed decisions
Design research
Product design
Fed. Government
Deep-dive available
2025-26
CLIENT
Design Intoto
INDUSTRY
Retail media, Advertising
ROLE
Principal consultant
PROJECT TYPE
Design Leadership / SaaS design
Context
Healthdirect Australia, in partnership with the Department of Health, Disability and Ageing, set out to build a single, impartial digital tool to battle growing misinformation, particularly online, and help Australians make science-backed contraception decisions.
CHALLENGES
FRAGMENTED INFORMATION LANDSCAPE
Australians seeking contraception information navigate a disjointed mix of clinical resources and advocacy sites, none designed to guide a personal decision
GROWING ONLINE MISINFORMATION
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LIMITED ACCESS FOR MIGRANT & AT-RISK COMMUNITIES
The tool needed to work for people with very different needs, backgrounds, and health literacy levels, including First Nations women, LGBTIQ+ communities, and CALD populations.
Opportunity
Evidence-led product design
Build a research-driven UX strategy from scratch, running multi-audience sessions with consumers, GPs, and peak bodies to ground design in real-world needs.
Inclusive, reliable
Build a research-driven UX strategy from scratch, running multi-audience sessions with consumers, GPs, and peak bodies to ground design in real-world needs.
Outcomes
ETHNOGRAPHIC ENGAGEMENT
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PRODUCT READY PROTOTYPE
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HEALTHDIRECT DESIGN UPLIFT
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Deliverables
01 Multi-audience research strategy and recruitment
02 Facilitated extensive research program
03 Synthesis, affinity maps and insights reports
04 Information architecture and user flows
05 Wireframes and interactive prototype
06 Contraception method content and copy
07 Design system refinements with visual uplift
08 Product/tech hand-off documentation
Project overviews are intended to provide a snapshot of the work. Deep dives covering process, trade-offs and decision-making are available but require a bit more discretion. If you’re interested in seeing more, let’s set up a call and go through the detail together.
0499 384 622 / design@paulhajj.com
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